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| PRESS ROOM Background Information Image Gallery Public Relations Morrisa Zimmeth MORCOM (770) 448-4060 Zimmeth@morcom-atl.com |
Maid Brigade Background Information
Maid Brigade is a global residential cleaning service with over 400 cleaning franchise locations operating in the US and Canada. Established in 1979 in Toronto, Ontario, Maid Brigade has remained at the forefront of the residential cleaning industry, commanding a healthy and growing market share every year they've been in business.
In 1985 Maid Brigade relocated their headquarters to Atlanta, Georgia and began franchising their proven residential cleaning service model. Since then, millions of consumers have chosen Maid Brigade from the field of cleaning companies and have continued to depend on Maid Brigade to consistently exceed their expectations, providing sparkling clean homes and superior customer service. Maid Brigade performs consistently, even during recent economic recession, finishing 2007 up 9% in total revenue from the prior year.
Maid Brigade attracts high-caliber entrepreneurs who bring sound business sense to the operation. The franchisees have the largest exclusive territories built with better-qualified households, the best training and support and the industry's most advanced proprietary internet-leveraged operating and analysis software. Their concept builds high earnings and equity with low start-up and operating costs compared to other franchise ventures.
Maid Brigade's unique Customers for Life program increases the life of a customer through superior, guaranteed service and ongoing communications designed to build value and customer loyalty. The demand for residential cleaning continues to rise and the potential customer base continues to expand. Today's customer includes dual income busy families, empty nesters, retirees and young professionals.
The Operation
Maid Brigade's custom choice market franchises offer the best opportunity in the industry. Exclusive territories start at 10,000 qualified households, which can be tailored to best suit a franchisee's needs. Maid Brigade provides unparalleled operations support, business development, sophisticated grass roots and national marketing, and their Total Management Software Solutions-the latest technology in the industry.
The Franchisee
Maid Brigade franchisees work on the business, not in the business. They are the CEO; their management skills are applied at the top. Maid Brigade franchisees come from all different backgrounds-from lawyers and dentists to hospital administrators and teachers, and just about everything in between.
A Maid Brigade franchise enables owners to build equity in a business that operates without their day-to-day involvement so they can enjoy more personal free time, drive a sizeable income from one office, leverage an abundant labor force, and enjoy a cash business with no inventory and no receivables.
Industry Innovations
Maid Brigade's Total Management Software Solutions, the latest technology in the industry, includes MaidSmart -their proprietary industry leading software as well as a private franchise web site consisting of a Resource Center; Marketing Depot to access the latest news, ideas and materials; Franchisee Bulletin Board; and online analytics "Vision" reporting pages. Franchisees use the Total Management Software Solutions on a daily basis for team organization, client management, scheduling, and payment processing. Maid Brigade's Total Management Software Solutions also has powerful reporting capabilities for both the operational and marketing aspects of a franchise location.
The National Sales Center handles and manages all new maid service inquiries, helping franchisees get new customers into their system seamlessly and effectively. Managed by a staff of in-house professionals, the National Sales Center specialists-who are available during extended weekday evening hours as well as Saturdays, virtually eliminating missed calls-answer housecleaning service questions, give estimates and set up maid service appointments.
Maid Brigade's certified Green Cleaning is the FIRST and ONLY housecleaning system that uses "green" solutions that are certified by Green Seal for a safe, yet thorough cleaning, and our equipment and processes follow many Green Seal standards for cleaning services. Our vacuums are certified through the Carpet & Rug Institute's Green Label Program meeting stringent standards for soil removal, dust containment and carpet appearance.
Industry Recognition
SUCCESS Magazine ranked Maid Brigade 13th for Franchisee Satisfaction among 200 top rated franchising opportunities.
Entrepreneur has ranked Maid Brigade in their "Top 500" franchises each year for over a decade.
FranNet named Maid Brigade its Franchisor of the Year in 2003 and 2004.
An independent survey by FranSurvey® indicated that 90% of Maid Brigade franchisees rate the overall quality of Maid Brigade as very good or excellent.
Maid Brigade has been designated "Franchisee Approved"SM for four years in a row according to the Franchise Research Institute® in its most recent FranSurvey®. Additionally, the company has also been ranked as a "World Class Franchise"-The Most Prestigious Award in Franchising.
Company Executives
Don Hay - Chairman
Bart Puett - President
Donna Bohn - VP Franchise Recruitment
Howard Purdy - VP Operations
Judi Purdy - Executive Director of Training
Cloud Conrad - VP of Brand Strategies
Raychel Leong-Sullins - Director of Management Information Systems
